The Impact of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords are not the focus anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also learned that spammers use this tip and so churn out a great deal of crap content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also require that you begin utilizing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You must not employ an exact match anchor text and spam sites are famous for this. The majority of the exact anchor text doesn’t use proper grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.